MEET YOUR COACH

Hi, I’m Andrea, and I’ve been exactly where you are

Hi, I’m Andrea, and I’ve been exactly where you are

NASM-certified personal trainer, nutrition coach, and full-time working mom based in Belleville, Ontario.

Andrea Willmore, founder of Fit & Fuel 365

My story

My story

For years I struggled with the same things my clients do. I’d start strong, lose momentum, and end up back where I began. The effort was never the problem. What I was missing was an approach that fit my actual life.

I got certified through NASM and built Fit & Fuel 365 because I realized what most people are missing isn’t willpower. It’s a clear plan and someone in their corner who actually cares.

As a full-time working mom, I know what it’s like to have no time and a hundred reasons to quit. That’s exactly why my coaching is built around real life, not extreme diets or punishing routines you can’t sustain.

Before I was a coach

Before I was a coach

I didn’t come to this from the outside. I started at 187 pounds and wanted to get healthier and stronger, so I did what most people do and hired a coach to guide me through it. The approach I was given was extreme: a very restrictive diet and an intense training routine, and within a few months I was down to 120 pounds.

The weight came off fast, and that’s exactly the problem. What it taught me is that quick results and healthy results aren’t the same thing, and that an approach you can’t sustain won’t survive contact with an ordinary week.

It also showed me how much the education matters. I wanted to understand the science behind training and nutrition properly, well enough to help people reach their goals without going through the extremes I did. That’s a large part of why I coach the way I do. I’m not asking anyone to do something I haven’t done myself, and I’m not going to hand you a plan I wouldn’t have been able to keep.

What I believe

Structure over motivation

Motivation fades. A clear plan and real accountability are what create lasting change.

No extreme dieting

Sustainable nutrition that fits your life, without cutting out everything you love.

Built for real life

Programs designed around your schedule, your body, and your goals, not someone else’s.

NASM-Certified Personal Trainer & Nutrition Coach · Belleville, Ontario

Real clients. Real results.

Real clients. Real results.

Hundreds

Clients coached

5.0 ★

Rated on Google

Canada-wide

In-person & online

Let’s write your success story next.

Let’s write your success story next.

Apply today. Every application is personally reviewed.

Apply for coaching →

Three levels of coaching, all built the same way. See how they compare.